The story behind Kamala Harris’s ‘When we fight, we win’ slogan

Kamala Harris's slogan "When we fight, we win" captures her mission in fighting for civil rights, justice, and equality. This rallying cry calls for collective action and resilience in the face of adversity. While there isn't a specific story tied to the phrase, it encapsulates her lifelong advocacy work as a prosecutor, California's Attorney General, a U.S. Senator, and now as Vice President. Kamala Harris uses it to evoke a sense of unity and shared determination amongst supporters, making it clear that she believes progress and victory are possible when people come together to fight for their rights, dignity and equality. This slogan has often been used in various political and social justice arenas and is not unique to Harris. It conveys the idea that the power of the people, when harnessed with a common goal, can effect significant change. The phrase has been often popularized in social justice work by various grassroots organizations across time, it might not directly belong to Kamala Harris, but she have used it quite often during her campaign trail and term of service. She reiterated the slogan during the 2020 Democratic National Convention, where she accepted her nomination as the Democratic Vice Presidential candidate, suggesting that the fight is not finished and the stakes are high. Just like her other campaign slogans, “Kamala Harris for the People” and “Justice is on the ballot,” this slogan “When we fight, we win” too reinforces her commitments to social justice and equality.