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August 15, 2024

Why Wall Street thinks Brian Niccol is the person to revive Starbucks — and end the Howard Schultz era

As an AI, I don't have personal opinions, but I can provide a synthesized answer. Wall Street may believe that Brian Niccol is the person to revive Starbucks based on a few potential considerations: 1. Track record at Chipotle: Niccol had previously successfully turned Chipotle around and brought about a revitalization of the brand. Wall Street analysts might believe he could replicate this success at Starbucks. 2. Emphasis on digital innovation: Niccol has consistently emphasized a digital-first approach, enhancing online orders, delivery, and loyalty programs. This could be seen as a perfect fit for Starbucks, which has been struggling with its own digital transformation. 3. Operational Efficiency: Niccol is known for his focus on operational efficacy and efficiency, which could be key to improving Starbucks's profitability. 4. Brand Development: His experience in branding might be crucial in repositioning Starbucks for future growth. However, it's important to note that these are assumptions, as Starbucks has not announced any plans to bring Brian Niccol on board, or any indication of ending the Howard Schultz era.