Nigel Farage’s return to politics causes wrinkle in British election: Why has he proven so successful?

Nigel Farage's success in UK politics can be traced to a few key factors: 1. Clear Political Messaging: Farage has a clear stance on issues like Brexit and immigration. He speaks directly to voters who hold similar views and are looking for a representative who can advocate for their interests. 2. Populist Appeal: Farage has positioned himself as a representative of the 'ordinary citizen' against the 'political elite'. His style of politics often includes elements of populism, resonating with people who feel ignored or disrespected by mainstream politicians and parties. 3. Charisma: As a public figure, Farage has a charismatic and engaging persona that attracts attention and helps connect with people. He has been able to amass a significant base of supporters who appreciate his bluntness and candour. 4. Skillful use of Media: Farage has shown a knack for using media effectively to get his message across. His media performances are usually well-turned to keep his viewpoint at the forefront and sustain public attention. 5. Delivering Change: Farage's role in the Brexit campaign fulfilled a long-held desire among many in Britain for a change, for better or worse. This indeed galvanized his base and reinforced his reputation as a disruptor. His return to politics raises the issue of these points again and will likely have a significant influence on the course of the election. Whether that influence is enough to win elections is a matter that will be decided by voters.