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May 29, 2024

Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks

This trend has been noticed as digital advertising is becoming more prominent. With people increasingly using online platforms for various needs, including shopping, retailers like Walmart and Amazon are becoming popular destinations for advertisers. The digital footprint of these retailers allows marketers to conduct more targeted advertising which can lead to higher conversion rates. With TV viewership shrinking due to the rise of streaming services and on-demand content, advertising spends on traditional television have been affected. Making the shift to digital and online platforms not only allows advertisers to reach a larger audience but also to track and analyze the consumer's response to ads in real-time. This can lead to improved advertising strategies and better return-on-investment. Apart from this, retailers such as Amazon and Walmart also provide a platform for instant shopping making the advertising more effective. Advertisers can provide direct links in their digital ads for customers to make immediate purchases, thus streamlining the process and increasing sales. Lastly, with more people shopping online due to the COVID-19 pandemic, advertising spend is likely to continue trending towards digital platforms in the near future. It will be interesting to see how traditional avenues like TV advertising adapt to these changes.